Tyson

Client

Tyson Fresh Meats

My Role

Art Direction, Motion Designer

More INfo

Despite facing numerous challenges, Tyson has consistently risen to the occasion and achieved remarkable success. This video project was commissioned as part of a comprehensive presentation to celebrate the year's accomplishments. I joined the project after the concept was approved to transform the message into a dynamic motion graphics video. My responsibilities included storyboarding, collaborating with an in-house illustrator to create necessary assets for animation, and fully rigging and animating the video in After Effects. I streamlined the workflow with character rigging plugins: Duik Bassel, Joysticks and Sliders, and Limber. The video's release garnered an overwhelmingly positive response from senior Tyson leadership, paving the way for future illustrative and motion graphics projects.